Favourite sounds research

on StumbleUpon I came across this website. http://www.stumbleupon.com/su/2SGJ5Z/favoritechicagosounds.com/soundmaps.php/ it shows the creators explorin sounds with the use of a map of Chicago.  explore what sounds people prefer all over the city. This to me is an interesting and very visually exciting way of storing the sound preferences ofpeople, and looking at sounds other people might ignore and storing it all together. This could be very valuable information because if someone wanted to create sound or use sound within a piece of film or music they would want to know what their audience likes or links different noises with. each snippet of conversation is also very interesting to read by itself.