Motion and Audio Experiments Video

http://vimeo.com/1619106

after finding this link on the internet, I found this video really interesting in the way it looks at the use of accompanying sound and music in the way it reflects what is being shown. By this i mean, the word 'Crush' is animated using sound effects we'd associate with this word to back up the meaning and action within the clip. If a more calmer tone was used, it probably wouldn't hav desired affect of appearing to 'crush' or explode.